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Based on our members' feedback, we have learned that you want to know more about what happens to your old tyres once they are taken off. Utilising this insight we created an animation to explain how tyres are managed from when they go onto the Irish Market until they are taken out of the waste stream and environmentally managed at end of life. The story highlights our collective responsibility and collaboration which ensures that waste tyres in Ireland are monitored and utilized in a sustainable manner. The animation could help you tell your customers about how your business is taking care of their waste tyres. Along with the full animation we will have shorter sections of the story available for Members to use on your own digital marketing channels, including on your website.

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